2025 - 15
CREATIVE BOOST with photographer Alma Haser
Alma Haser is a conjurer, her images are always intriguing and defy you to look at them without wondering at the dexterity of the manipulated image, cut, folded or creased. Alma takes a photograph and creates a significance gap, this means you have the sensation you see the protagonist and yet somehow the images has been stretched or moved and a story becomes apparent.
I was so pleased to talk to Alma about her brilliant practice. The way she finds subjects, like twins, Unlearning AI or fake news and creates work that gently often, surreally sums up her clear perspective. Her work is magical and makes us think about how we are portrayed and how a gap or distortion in an image can portray more truth than a whole subject.
It was a treat to talk to Alma about her intriguing way of working and find out how she ties in a commercial and editorial career with her art practice.